Africa is being invaded by plastics of all kinds, and recycling initiatives are increasing, we already told you about that on Monday. The fashion industry is also addressing the issue. And plastic is recycled in the shoe industry or the accessories industry.
Fela Akinsé is a young Nigerian entrepreneur. He is the founder of the Salubata brand, a “brand for durable shoes made from recycled plastic”, he says.
Fela Akinsé, a specialist in urban pollution, educated at the University of Lagos, wanted a product that affected the environment. Its basketball is not only durable, but it has the advantage of being modular. You can change the coating, change the design and keep the sole longer. For the sole, it is what pollutes the most.
The manufacture of the sole consumes on average 70% of the energy required to produce a shoe. And what we are doing is reducing the energy required for production, which in itself already has a strong impact on the environment. Because we believe that our mission is to invent technology in our way of life that helps humans and the planet. Responding to an environmental emergency About the intention of the Fela Akinse basketball to reduce its carbon footprint, Cape Verdean Helena Moscoso’s products provide an answer to an extremely serious problem with marine pollution. “We work with the women of Salamas, there is a small fishing community on Cape Verde, on the island of São Vicente, and we gather the nets on the beaches to turn them into fabrics,” details t -she.
Because you should know that Cape Verdeans are the victims of marine pollution. The Atlantic currents take lots and lots of plastic fiber nets to the beaches of the northern archipelago. These networks represent half of the pollutants in the oceans. Helena Moscoso created Simili, a brand of products made from recycled fabrics, made from these fishing nets. It therefore converts lead into gold.
“It really is an ecological problem, and with Simili we try to do something to minimize it, create jobs, employ women and help communities. The idea is to bring projects to other communities in the country, Helena Moscoso explains.
A path full of pitfalls Simili employs four people, but is struggling to develop a real plastics recycling industry due to the lack of fresh water in Cape Verde. It is also difficult for Helena Moscoso to find investors. “We manage to pay our employees, but this is a project that is still under development. We need a car to collect the nets, for example. These are small things that would help us a lot there, she says.
While plastic waste can find new life through the fashion industry, initiatives still need to be supported and funded. For green business, it is first and foremost a matter of awareness before it comes to profit.