Exclusive – Ada Hegerberg has revealed that what drives her is to encourage the subsequent technology of younger feminine gamers and to make use of her voice to improve the protection of ladies’s video games.
Even simply 26, Hegerberg got here from a technology of gamers the place feminine function fashions in soccer have been nonetheless missing. She has beforehand talked about admiring male stars reminiscent of Lionel Messi and Thierry Henry and watching different sports activities for feminine function fashions, reminiscent of tennis icon Serena Williams.
But with the quickly rising profile of ladies’s soccer and because of this of her huge success, Hegerberg, who has joined UEFA Women’s Champions League broadcaster DAZN as a world ambassador, has turn into an amazing function mannequin herself and that is one thing she takes very critically. .
“It’s great when you get feedback from the next generation. I feel that it was something I missed when I was younger, with natural female role models playing football, she says to 90min.
“I think it really starts to change when you get more coverage of the game and that’s what drives me too, gets inspired but also [inspiring] younger children.
“I’m only 26 so I feel like I have many years left to inspire. But it is something that drives me a lot in my everyday life. I am very passionate about football and I really want to drive the sport to one place where the next [young player] actually comes up and kicks and takes your place one day.
“I think we have a great responsibility to push the sport in the right direction because if we, the players, do not use our voices for it, I think it is much, much harder to get development in the women’s game. Give me some time, but there is so much left to do, so give me a few years [laughs]. ”
Hegerberg’s huge success has made her an amazing function mannequin for brand spanking new feminine gamers / Daniela Porcelli / GettyImages
Hegerberg has often talked about the development of women’s football in the past and pushing the sport forward is a topic she is very passionate about. A significant part of that is getting people to stadiums to watch women’s games, on top of the growing television audience.
“I simply noticed the Swedish sport this weekend, Hammarby earlier than AIK, which is the large, huge derby in Sweden”, she explains and refers to a historic Stockholm derby in the Damallsvenskan.
“[It was a] good game, I know the rivalry and the history of it, so getting the women into the same rivalry and getting 20,000 people into the stadium was great to see. ”
The same weekend, Manchester United met Manchester City in the WSL. It was a record home crowd of more than 3,700 for United, but … “It must have been at Old Trafford”, says Hegerberg.
“You see small traits in every single place and I hope that after covid you possibly can get again this good temper once more and the optimistic pattern with girls’s soccer, get folks to the arenas to observe matches as a result of that is what the game additionally wants.”
Ada Hegerberg is DAZN’s first season-long global women’s soccer ambassador ever. Thanks to the partnership with DAZN and YouTube, for the first time, fans around the world can finally watch every single UEFA Women’s Champions League match throughout the season for free on DAZN’s UEFA Women’s Champions League YouTube channel.
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