Premier League on the verge of a record-breaking American TV deal

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The Premier League will sign a record-breaking agreement on US television rights worth over £ 1 billion ($ 1.34 billion) that will benefit every club in the division.

Current rights holders NBC first took charge of Premier League broadcasts in 2013 and paid £ 180 million ($ 250 million) for three years of play, before extending its 2015 contract to cover until the end of the 2021/22 promotion.

Now The Mirror reports that a deal worth over £ 1 billion is underway, with an unnamed company close to concluding a six-year deal that could defer total foreign rights for the period 2022 to 2025 well over £ 9 billion.

NBC, which paid £ 740 million for the rights between 2016 and 2022, is expected to receive some of the new rights, with a spokesman for the company telling The Times: “We really want to continue our fantastic relationship with the Premier League.”

CBS and ESPN are both keen to take part in the campaign, but the proposed division between the companies involved is not yet clear.

By comparison, La Liga’s new US deal with ESPN is worth around £ 120 million ($ 138 million) this season, with UEFA earning just over £ 100 million ($ 115 million) from CBS for the Champions League and other competitions.

Serie A receives less than £ 50 million ($ 57 million) per season from CBS, while ESPN pays the Bundesliga just under £ 25 million ($ 28 million) per year for its rights.

Networks in the US now have until November 8 to submit their bids to the league for rights, with lots of offers expected according to reports. There is potential for the final fee to increase, depending on how intense the bidding war becomes.

The United States has slowly established a strong influence in the boardrooms of Premier League clubs, with Liverpool, Manchester United, Arsenal, Burnley, Leeds United, Crystal Palace and Aston Villa all represented by the states in terms of ownership or co-ownership.

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